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Shopify pledges $6.6 Million annually to fight Climate Change

Shopify pledges $6.6 Million annually to fight Climate Change

A letter from Shopify CEO Tobi Lütke. We need to talk about carbon. 

As Shopify prepared to go public in 2015, I wrote a letter in our F1 filing that read,

“I want Shopify to be a company that sees the next century.”

Upon further reflection, I realize I left out an important caveat. For this to be a desirable goal, we have to ensure that the next century is worth reaching. To make our 100-year vision come true, we need to not only make commerce better, but take better care of our planet.

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Rihanna: 1; Victoria’s Secret: 0

Rihanna: 1; Victoria’s Secret: 0
With her Savage x Fenty extravaganza, the pop superstar-turned-fashion entrepreneur upended the lingerie mega-show format invented by Victoria's Secret. BoF speaks to Rihanna about the show and her goals for the brand. Continue reading

Australia's roster of eco-conscious fashion brands grows with the launch of PE Nation's latest range

Australia's roster of eco-conscious fashion brands grows with the launch of PE Nation's latest range
Sustainable fashion is the movement that has turned into a lifestyle thanks to the changing landscape of consumer habits. No longer are fast fashion giants celebrated for their next-day trends and weekly turnaround of styles. Instead, shoppers are celebrating conscious labels that prioritise the planet without sacrificing on performance and style. Continue reading

The Iconic White Shirt

The Iconic White Shirt

You can never go wrong with a classic white button down shirt, and over the decades we have seen the most iconic women rocking this look. The white shirt is versatile and classic. Here are our favourites over the years! 

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Fashion Revolution calls for a new approach to Fashion Weeks

Fashion Revolution calls for a new approach to Fashion Weeks
The Fashion Revolution initiative, Fashion Open Studio proposes a whole new industry agenda. When designers open up their studios to public, press and industry alike, and talk about the people who make their clothes, their production processes and solutions to particular challenges, they are each contributing towards seismic shifts across the industry. They are opening up their practice to questions and welcoming a level of transparency that holds them accountable every step of the way. Continue reading

Shutting Down Fashion Weeks is Not the Answer

Shutting Down Fashion Weeks is Not the Answer

Redesigning fashion weeks as hubs of ethical sustenance instead of getting them shut down should be the way forward.

Extinction Rebellion (XR), a socio-political movement is calling for London Fashion Week (LFW) to be cancelled. They plan a series of mass civil disobedience events starting September culminating in a symbolic “funeral” for the death of catwalks everywhere.

I share the sentiment, but think differently.

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The Good On You ethical brand rating system

The Good On You ethical brand rating system

The Good On You ethical brand rating system gives you the power to make better choices as an informed shopper. Choices that reflect your commitment to doing better by the planet, people and animals. We believe fashion brands have a responsibility and should be transparent about their impact. How did the clothes you’re wearing get to you and how do your favourite brands stack up?

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Digital Self Care

Digital Self Care
In the theme of Self Care Sundays - we have compiled some tips of some Digital Self Care for you. Whether it's the constant pinging of notifications on your phone, the incessant bad news on your newsfeed or the relentless email inbox(s!), it can be hard to feel like you are on top of things, when it feels like you are... Continue reading

Love your skin this winter

Love your skin this winter

Winter is perfect for hot tea, fireplaces and beautiful (sustainable) long coats. One thing it is not good for, is our skin. It’s usually hidden under our many layers, but it’s really important to get naked and give it some love and attention.

So we’ve put together a full body romance for you to celebrate your skin from head to toe, using only products that are as natural as the birds and the bees.

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