Lois Hazel was launched March 2015 and is committed to sustainable and ethical practices. Offering 100% transparency on sourcing and production for each element of their garments with all craftsmanship completed either in house or by a network of local seamstresses.
Lois Hazel has been featured on VAMFF’s Off site Runway series, Discovery Runway presented by I-d Magazine and their Premium runway series presented by Who What Wear. They were also Announced as a 2017 Finalist for the National Designer Award presented by David Jones supported by Harpers BAZAAR.
Each collection incorporates dead stock, organic and traceable fabrics to ensure they are doing what they can to minimise waste as well as continue their commitment to a more sustainable industry. Considered design details offer multifunctional wardrobe pieces that feel luxurious and comfortable, taking the Lois Hazel women through seasons, climates and style pursuits.
L O I S H M C G R U E R - F R A S E R
March, 2015 Lois McGruer-Fraser was on the cusp of launching her womenswear label into the world. The desire to involve herself in a fashion industry where transparency was not yet custom didn't interest the aspirational RMIT Honors graduate, so she decided to do one thing, Be Honest.
With her immersive international experience through internships with Marchesa
in NYC, Iris Van Herpen, ByBorre & Marianne Kemp in Amsterdam along with a Semester in France at the Paris American Academy, Lois was ready to create a brand that felt deeply emotional and connected to its surroundings, yet completely wearable.
Lois has been a trusted voice on panel discussions with regard to sustainability and ethical practices in the fashion industry. She has spoken at the NGV during their house of Dior Friday nights program, VAMFF’s fashion industry forums, MFW’s Industry sessions and a frequent voice at RMIT.