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Organic Basics

Organic Basics : Basically Made Better

"The fashion industry is dirty - but it can be better. We constantly search for better innovation, we have a visionary use of sustainable materials - and a continued focus on ethical production." - Organic Basics

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What's the #1 rule about making clothes?

Design everything to last. That means investing in quality fabrics and workmanship - but it also means designing with simplicity and function in mind.

This is how we reduce our impact

We only work with trusted, certified factory partners - these are the good guys. They have the same sustainable vision as us - and follow it through by continuously reducing their environmental footprint. These factories also ensure that their workplace is free of child labor and forced labor, their workers are surrounded in a safe working space, paid a living wage, offered employee perks like free lunch and childcare - and of course, they are treated with respect at all times.

Materials & Technology

This is one of the most important parts - we handpick every single fabric based on its environmental footprint and lifetime durability. We only ever use Class A and B fibers and as we go we’ll only ever look for the most responsible fabric material and technology available. That means natural, renewable, recycled, biodegradable and or low-impact textiles only.

Organic Cotton

We use GOTS (Licence number: USB TEX 2015) certified organic cotton and those four letters actually mean a lot for you and the planet. This collection is made in hand-picked, chemical free organic cotton that’s grown on the coast of the Aegean Sea. It’s widely regarded as some of the most soft and durable cotton in the world. The GOTS standard also guarantees that the people that made this are paid living wages and treated like humans.


Over 2/3rds of the environmental impact of clothing is created during the wearing phase. We use real, natural silver for the SilverTech™ Everyday collection. It’s quite technical but basically we completely cover the polymer fibre in the silver and then blend it with organic cotton to make soft, odor-controlling, heat regulating underwear, socks and tees. We don’t use nano-silvers as these can be washed off the fabric over time.

Seamless knitting

Seamless knitting means no weak points in the fabric. This knitting technique also provides better stretch and comfort when you wanna stretch. Most importantly, seamless knitting also reduces fabric waste during the production phase.

"The fashion industry is a dirty bastard. So we put sustainable thinking at the center of everything - that means we only choose fabrics that care for our environment and we only ever partner with factories that care about their impact, too. 
When we say sustainability is our core mission we don’t mean that sustainability is nice to have - we mean that it’s the only way we act." - Organic Basics


We said GOODBYE to carbon

Climate change is the most important issue our planet faces. So we’ve gone carbon balanced - and it wasn’t that hard. That’s because we partnered with Chooose, an organisation that makes businesses and individuals carbon balanced by investing in UN verified or Gold Standard CO2 reducing projects in developing countries - like solar power in India and wind power in Turkey. This creates the most effective combat to climate change - the fastest.

How does this actually work? For every order placed from now on we offset one hundred kilos of CO2 - which is actually a lot more than we need to - but that’s fine by us. Offsetting is performed through funding the Koru Wind Farm in Canakkale, Turkey.


Meet the Impact Index

A tool that calculates the true cost of fashion. By measuring our own environmental footprint and comparing that against traditional industry practices we can show you the environmental savings when better practices are used.

We look across the entire supply chain and assess the life cycle footprint of a single product - from raw material production, to textile manufacturing - through to the consumer phase.

These are the measures we look at:


Humans send approximately 92 billion tonnes of textile waste into landfills every year. That’s often fabric that could otherwise be downcycled into things like upholstery or upcycled into beautiful new garments. We work with factories that use efficient fabric cutting techniques and recycle their textile offcuts in order to reduce the total amount of waste. 
2.43 tonnes
So far we’ve saved this amount 
of waste from entering landfills.*
*in comparison to traditional practices



Over 2000 nasty chemicals like lead, mercury, chlorine and formaldehyde are used to manufacture clothing and these can harm our planet’s ecosystem and people. Some of these are known carcinogens and not even 1/10th of the 1600 used in dyeing are approved by the Environmental Protection Agency. We work with eco-certified processes that eliminate harmful chemicals.
29.23 tonnes
So far we’ve saved this amount
of harmful chemicals.*
*in comparison to traditional practices


Creating clothing is energy intensive - but things can be improved by partnering with factories and suppliers that run on clean, renewable energy. It’s as simple as that. We only work with factories that make an effort to reduce their energy footprint and run their factories on cleaner supplies.
1991 GJ
So far we’ve saved this amount
of energy.*
*in comparison to traditional practices


Climate change is the biggest issue our planet faces - and the fashion industry is a big part of the problem. Production emissions release CO2 and other harmful greenhouse gases into the atmosphere - contributing to climate change. Now we completely offset our carbon footprint with CHOOOSE - but that doesn’t mean we’ll stop reducing our carbon emissions across the supply chain.
163 tonnes
So far we’ve prevented this amount
of CO2 emissions 
(not including our own offsets)*
compared to traditional practices


It’s our planet’s most precious resource, but over 1 billion people don’t have access to safe drinking water. Part of the reason for that is because the fashion industry has typically used extremely high amounts of fresh water from sources such as rivers and lakes to manufacture clothing. We’ve chosen fabrics and processes that reduce the amount of water used.
3002 m³
So far we’ve saved this amount
of water.*
compared to traditional practices

Check out how much you save on every product - look for the symbols.

Read more here.


Good On You Rating 5

Organic Basics offers high quality sustainable fashion basics for men and women in organic materials


5 out of 5


5 out of 5


4 out of 5

Organic Basics environment rating is 'great'. It uses a high proportion of eco-friendly materials. It uses 100% recycled packaging. It encourages consumers to reduce their climate impact when using its products. Its use of eco-friendly materials reduces its climate impact and limits the amount of chemicals and water used in production.

Its labour rating is 'great'. It has a Code of Conduct that covers all of the ILO Four Fundamental Freedoms principles. It sources its final stage of production from countries with high risk of labour abuse however it ensures payment of a living wage payment across its supply chain. It traces all of its supply chain and most of its supply chain is either independently audited or visited by the brand including all of the final stage of production.

Its animal rating is 'good'. There is no evidence that it uses animal products but does not mention being vegan.

Organic Basics is rated 'Great' based on information from our own research.

Last Updated: June 2018

Overall rating: Great 

Shop the latest range of Organic Basics on COVE now.

Visit Organic Basic's website for more info; visit their factories, learn more about their fabrics: