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Cove was founded in 2016 by our love for Australian fashion and a desire to put our best designers on the map.

Our Founder Natalie has over 13 years Buying experience across both Australia and London. After heading up several big Accessory and Womenswear teams, she saw an opportunity to use her connections with the wonderful brands here and curate a store of her own.

Australian fashion is on trend and worn and loved by celebrities all over the world. However, the more we worked in this space, the more apparent it became that we need transparency for all customers to know where their clothes are coming from.



We strongly believe in ethical fashion and strive to educate our customers in their sustainable purchasing. Cove has pivoted to include brands from all over - not just Australia. However, we make sure to communicate to customers where the products are designed and made. 

We are thrilled to be working with Good on You, the world’s leading source of ratings, information, offers and news about ethical and sustainable fashion. On every product page - you will see whether or not products are fair trade, organic, or vegan. etc.



Here at Cove we are also exceptionally passionate about Technology and how we can use this to shop more efficiently. We are working with key partners in the USA and Hong Kong to create 3D models of clothes. This not only helps Designers ethically (by relying on less samples), but also speeds up decisions and reduces costs. It then allows you, the customers, to be able to virtually try on your clothes. We cannot wait to roll this tech out! 

We are building a patented piece of technology called "The Wardrobe Manager" which blends all of the above in to one. Beautiful technology to help you become more sustainable. Watch this space. 

We do all the hard work to find the latest emerging designers. We will tell you how ethical and sustainable they are, and will help you virtually try on the clothes so you can find a better fit and see what suits you before buying. We are all for educating you as much as possible before you buy. 

We deliver new products frequently, ship worldwide and now offer AfterPay. We strive to combine the best of designer, ethical fashion with the latest in ecommerce tech to offer the best buying experience possible.

We hope you enjoy the clothes as much as we do!

With Love,

The Cove Australia Team xx

We love and welcome all feedback.

Contact us by clicking here.

Cove acknowledges the Gadigal people of the Eora Nation, the traditional owners of the land upon which Cove-online’s offices are located.